Sumit Agarwal
India's Leading Business Coach
Before I became a business coach, I spent years running operations at Edureka, where I helped grow the company from zero to ₹245 crore, with no external funding. That experience taught me one thing that changed how I look at every business.
A company does not break because it grows too fast. It breaks because it runs on people instead of systems.
Today I teach business owners the exact systems I used, so their business can grow without them being in every decision.
₹245 Cr Revenue
Led as Chief Operating Officer (COO) at Edureka.
Zero to Scale
Grew from zero in 4 years, with no external funding.
Successful Exit
Edureka acquired by the Veranda Group in 2021.
10,000+ Trained
Creator of PTSTDM & Author of "I Can Grow Your Business".
What I Do Now
I work with small and mid-sized business owners who are stuck doing everything themselves. My work is not motivation and it is not theory. It is the practical systems that let you hand over work and trust that it gets done well.
Everything I teach comes out of my own framework, PTSTDM, which I built and refined over years of running operations at scale.
Who I Help
PTSTDM is built for full-time business owners who already have a team and a working business, but feel trapped inside it. If you cannot take a week off without things falling apart, this is written for you.
It is not built for freelancers, solo consultants, or side projects.
The PTSTDM Framework Teaser
Every business that runs without its owner has one thing in common. It runs on systems, not heroes. Here is the 6-step architecture:
1. Position
Define exact roles and seats your business needs before worrying about who fills them.
2. Task
Break roles down into clearly named, unambiguous tasks so they can actually be handed over.
3. Skill
Map exact required capabilities using a Skill Matrix to uncover operational gaps.
4. Training
Close skill gaps purposely with structured training instead of assuming employees already know.
5. Delegation
Hand over work safely only after positions, tasks, and structured training are locked in.
6. Monitoring
Maintain control without micromanaging using an objective Monitoring Matrix.
What Happens When Owners Implement PTSTDM
Here is a snapshot of business owners across India who moved from firefighting to building self-sustaining growth engines.
Featured Video Case Studies
Ready to step out of the operator's seat?
If you want to understand how I think and what I have built, start with my story or reach out to my coaching team today.
I'm Sumit Agarwal, India's Leading Business Coach and creator of the PTSTDM framework.
But before any of the coaching, I was an operator. The person a founder calls when the business is growing faster than it can handle.
The Edureka Years
I served as Chief Operating Officer at Edureka, where I helped build and grow the company from the early days to ₹245 crore in revenue. We did this in about four years, with no external funding. The company was later acquired by the Veranda Group in 2021.
That role taught me something most business books skip. Growth does not break a company. Weak systems do.
When a business scales, every unclear role, every broken process, and every task that only one person knows how to do turns into a daily fire. My job was to remove those fires one by one, and to build the structure that stopped new ones from starting.
Why I Started Coaching
After I exited Edureka, I started working directly with business owners. And I saw the same story again and again.
A founder starts with a dream. The business grows. And slowly, without noticing, the founder becomes the most overworked employee in their own company. They are not running the business anymore. The business is running them.
I realised that most owners were never taught how to hand over work. Nobody shows a founder how to take a skill out of their own head and turn it into a system someone else can follow. So I built exactly that, and turned it into a step-by-step method any owner could use.
That method became the PTSTDM framework.
What I Do Today
Today I run I Design My Life, and I have trained over 10,000 business owners across India. I also put my core thinking into a book, "I Can Grow Your Business," for owners who want to start on their own.
My focus is narrow on purpose. I do not try to be everything to everyone. I work with owners who have a real business and a real team, and who are ready to get out of the operator's seat and back into the owner's seat.
What I Believe
My belief is simple. A business should give you freedom, not take it away. If you built something and it now controls your entire life, something in the structure is broken. And structure can be fixed.
That is the whole point of my work. Not to make you work harder, but to make the business work without you.
The PTSTDM Framework
PTSTDM is my six-step framework for building a business that runs without the owner in every decision. It is not a motivation system and it is not a set of ideas. It is an ordered process.
Each step builds on the one before it, and skipping a step is the reason most delegation fails. The name stands for the six steps, in order: Position, Task, Skill, Training, Delegation, and Monitoring.
The Problem It Solves
Almost every stuck business owner is stuck for the same reason. You are the smartest, most reliable person in your own company, so every important task ends up back on your desk. The team waits for you. Nothing moves without you.
This feels like being in demand. It is actually a ceiling. A business can only grow as far as one person's hours and attention allow, and one person always runs out.
PTSTDM is built to break that ceiling by moving work off you in a way that actually holds.
The Core Idea: Two Seats
There are two seats in a business:
- The doer's seat: Where you are busy handling tasks.
- The thinker's seat: Where you work on the business itself.
Most owners are stuck in the doer's seat.
PTSTDM is the path back to the thinker's chair. Every step takes one more thing off your plate, permanently and safely, so your time goes to growth instead of firefighting.
Who It Is For
The framework is for full-time business owners who run a team. People who have a working business but feel trapped inside it. It is not for freelancers, solopreneurs, or side projects.
The Six Ordered Steps of PTSTDM
Position
Get clear on the exact roles your business needs, not the people you happen to have. Define what each seat in the company is responsible for before you worry about who fills it.
Task
Break each role down into the specific tasks it owns. Vague responsibility kills delegation. When a task is clearly named, it can be handed over. When it lives only in your head, it cannot.
Skill
Identify the exact skill each task needs. This is where I use a Skill Matrix, a simple map of which person can do which task and how well. It shows you the gap between work that needs doing and skills you actually have.
Training
Close those skill gaps on purpose. Most owners expect people to already know how to do the job. I say the opposite. A structured training plan turns an average team member into someone who can carry a task without you.
Delegation
Only now do you hand the work over. Once the role is clear, the task is defined, and the person is trained for it. This is the step everyone rushes to first, and that is exactly why their delegation collapses.
Monitoring
Delegation without monitoring is just hoping. I use a Monitoring Matrix so you can see whether work is being done to standard, without hovering over every task. It is the difference between handing work over and losing control.
The Most Common Mistake
The single biggest error owners make is jumping from Position straight to Delegation (P straight to D). They define a role and immediately dump the work on someone, skipping Skill and Training completely. Then they blame the employee when it fails.
My whole point is that it was never the employee's fault. The steps in the middle were skipped. Fix the sequence, and delegation stops being a gamble.
What I Teach
I do not teach generic business advice. Everything I teach comes out of the PTSTDM framework and years of running operations at scale.
My Approach
My sessions are practical, built around real systems you can put in place, not slides and slogans.
The focus is always the same: take work off the owner, build systems that hold, and free the owner to grow the business instead of running it.
My Book: "I Can Grow Your Business"
For owners who want to start on their own, I put my core thinking into a book, "I Can Grow Your Business."
It lays out how I think about systems, delegation, and building a company that does not depend on its founder.
Training and Programs
Over the years I have trained more than 10,000 business owners across India through my sessions and programs under the I Design My Life brand.
Inquire About Coaching Programs →The Real Test of a Framework
The real test of a framework is not how good it sounds. It is what happens in a business after the owner uses it.
I have worked with over 10,000 business owners, and the pattern in their results is consistent. Owners who were doing everything themselves start handing work over that actually stays handed over. The business keeps running when they step away, and for many, that is the first time it ever has.
From Firefighting to Growth
Owners who successfully moved from daily operational firefighting to working on strategic business expansion.
Autonomous Teams
Teams that started performing with high precision without requiring the owner in every minor decision.
True Owner Freedom
Businesses that kept running smoothly and profitably while the owner took real time off with family.
All Client Video Case Studies (17 Videos)
Watch full-length testimonials from business owners who transformed their operations using PTSTDM.
Contact My Team
If you want to reach my team or learn more about working with me, here is where to find us.
Company Details
Company: Carvemylife Coaching Services Private Limited
Brand: I Design My Life
Email: info@idesignmylife.net
Phone: +91 93801 16749
Address: 219, 2nd Main, 4th Cross, Vijayanagara, Whitefield, Bangalore - 560066
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